Sales Force Automation (SFA)

SFA, a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis, sales man targets and performance.

Managers need visibility into the activities of their reps and insight into where they stand with their pipelines.

Sales force automation provides powerful opportunity management, forecasting, reporting, and customization capabilities, so sales managers can be confident their teams are producing at their full capacity

Ambiguities in business is quite obvious, fortunately the sales report generated from this, would come a long way in planning the future and carrying out many promotional activities, such as product promotion and sales promotion.

The organization could set their policies and strategies relying on the data acquired.

Sigma sales force CRM competently addresses the issues of huge manual compilation of data on a weekly or monthly basis, in order to generate the requisite reports, hence making daily operations hassle free and more professional.

It gives you the edge by converting raw data to meaningful information in form of reports thereby providing important inputs to formulate an effective business plan.

The software helps to update and manage essential prospects information.

Thus it is easy to forecast the sales for the sales force team and to convert the prospects into customers.

Sales Force Automation - Key Benefits are:

* Reduces paper works, avoid duplication

* User friendly and cost effective

* Create and manage your appointments with prospects effectively

* Maintain up-to-date prospects

* Get more clarity in the sales process

* Helps Sales force to track the entire sales process, manage contacts

* Access the sales prospects/information from anywhere, anytime

* Forecasting the market trends and customer behavior

* Simplifies the client follow-up process

* Track sales orders, collections and pending payments, sales returns

Anand Ravindran a senior software engineer in Sigma Info solutions Limited, Bangalore, India.
The author has been part of projects like Attributor - Content Management System",
Airtel - " Operation Suport System"

Please visit our website www.sigmainfo.net

For details about the product visit www.sigmainfo.net/salesforce_automation.html